Sales Development Representative – Outbound - Hire or get hired
Your complete guide to the Sales Development Representative – Outbound Role: Duties, salary & hiring tips
Purpose of the Sales Development Representative – Outbound
The Outbound SDR is responsible for cold prospecting and qualifying leads to build the sales pipeline and support the sales team in achieving growth targets.
Sales Development Representative – Outbound's duties and responsibilities
• Prospecting:
Initiate outbound calls, emails, and LinkedIn outreach to prospects.
• Lead Qualification:
Assess prospect fit based on defined criteria.
• Appointment Setting:
Book qualified meetings for account executives.
• CRM Updates:
Log activity and track lead status in the system.
• Market Research:
Identify key decision-makers and company data.
Initiate outbound calls, emails, and LinkedIn outreach to prospects.
• Lead Qualification:
Assess prospect fit based on defined criteria.
• Appointment Setting:
Book qualified meetings for account executives.
• CRM Updates:
Log activity and track lead status in the system.
• Market Research:
Identify key decision-makers and company data.
Requirements and qualifications for a Sales Development Representative – Outbound
• Entry-level or up to 2 years’ experience in sales or telemarketing
• Excellent phone and written communication
• Persistent and target-driven approach
• Experience with CRM tools and outreach platforms
• Positive attitude and willingness to learn
• Excellent phone and written communication
• Persistent and target-driven approach
• Experience with CRM tools and outreach platforms
• Positive attitude and willingness to learn
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Sales Market Update
The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
