eCommerce Manager - Hire or get hired
Your complete guide to the eCommerce Manager Role: Duties, salary & hiring tips
Purpose of the eCommerce Manager
The eCommerce Manager drives the online sales strategy, managing the digital storefront, optimisation, and customer experience to increase revenue and conversions.
eCommerce Manager's duties and responsibilities
• Online Sales Strategy:
Develop and execute eCommerce plans and digital merchandising.
• Platform Management:
Oversee website performance, UX, and product listings.
• Analytics:
Monitor sales performance, traffic, and user behaviour.
• Customer Experience:
Optimise conversion rates and manage customer journey.
• Team & Vendor Liaison:
Coordinate with marketing, logistics, and third-party vendors.
Develop and execute eCommerce plans and digital merchandising.
• Platform Management:
Oversee website performance, UX, and product listings.
• Analytics:
Monitor sales performance, traffic, and user behaviour.
• Customer Experience:
Optimise conversion rates and manage customer journey.
• Team & Vendor Liaison:
Coordinate with marketing, logistics, and third-party vendors.
Requirements and qualifications for a eCommerce Manager
• 3–5 years’ experience in eCommerce or digital sales
• Proficient in CMS, eCommerce platforms, and analytics tools
• Understanding of SEO, CRO, and online user behaviour
• Strong commercial acumen and analytical mindset
• Experience in managing campaigns and digital merchandising
• Proficient in CMS, eCommerce platforms, and analytics tools
• Understanding of SEO, CRO, and online user behaviour
• Strong commercial acumen and analytical mindset
• Experience in managing campaigns and digital merchandising
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Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
