Chief
Breed: American Bully Xl
Barking from: Burnley, VIC
What's up dog?
Meet Chief my four-year-old American Bully XL and absolute heart-stealer. Hes a big softie wrapped in muscle, with a face that melts hearts and a nature that wins everyone over. Despite his powerful build, hes a gentle giant who loves belly rubs, couch cuddles, and being around people. Chief has this calm, affectionate energy that makes everyone feel instantly at ease whether youre a dog lover or not. People love him for his loyalty, his goofy grin, and the way he seems to read the room like a pro. Hes not just a pet hes a presence.
2025 Australia People's Choice
We believe no dog should be left behind.
Every dog entered into the competition is automatically in the running for the 2025 People’s Choice Award — and the winner will be decided by you, the public.
This year, we’re giving the love back to our communities.
Each year, our campaign is supported by a number of incredible charities across Australia that work tirelessly to improve the lives of dogs and people alike. In 2025, we’re shining a spotlight on these organisations and the vital work they do.
As part of the voting process, every voter will have the chance to donate to our amazing mental health or dog-focused charities.
It’s your vote, your voice, and your opportunity to make a difference.
