What is Reverse Ghosting

Leanne Lazarus • March 15, 2021

In the past few years there have been regular articles / blogs / feedback provided, where job applicants were not happy that when they applied for a job vacancy, they only heard ‘crickets’ in return!

Well, it seems things have changed and it is now hiring managers and their businesses who are experiencing the ghosting phenomenon by job seekers and it is creating frustration in the recruitment process. But it is also making these businesses not only review their processes, but also consider their unique attraction strategies and benefits that they do and can offer.

What we are hearing in the market is:

  • People are applying to the role today and when you call tomorrow, they don’t take the call and don’t return the messages
  • A phone screen is completed and an invitation for an interview is sent and confirmed, but people just don’t arrive and don’t let the organisation know
  • Interviews are completed and shortlists created; but candidates accept other roles so quickly and don’t advise the hiring manager/recruiter
  • Applicants confirm an interview and don’t arrive or call to advise of their absence
  • Applicants accept an offer of employment and before their start date, they withdraw as they have received a more attractive offer or they have decided to accept a counter offer and remain with their current employer

In 2020 and with the impact COVID-19 had on so many people with stand downs, redundancies et al, it is not surprising that people are moving quickly when they receive a job offer, whether it ticks every box or only 50 % of them. But if there is one piece of advice I can offer to any candidate / job seeker is:

Keep the communication channels open and flowing, you never know what is ahead in your career. You might see a future role advertised with the business that ticks 100 % of your selection criteria boxes and when you apply you are not considered. Most organisations have an HRIS system that they use to assist them to manage their recruitment process. Your application is stored and notes are kept, so when you apply to them again, they can see what has happened in the past, which could affect your future applications.

Communication and respect are always key in any relationship, personal or professional, so don’t just disappear even if you are declining or withdrawing from the recruitment process. I promise that a bit of communication and an update will go a long way.

Find the job you love I Find the right talent
Get in touch with people2people

Australia   I   United Kingdom

In business since 2002 in Australia, NZ, and the United Kingdom, people2people is an award-winning recruitment agency with people at our heart. With over 12 offices, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 Outstanding Large Agency and Excellence in Candidate Care Awards, we are dedicated to helping businesses achieve success through a people-first approach.



Share insights

Recent articles

By Nicole Consterdine August 26, 2025
Amid budget cuts and tech transitions, Nicole Consterdine leads a conversation with Chelsea Dale and Peter Crestani about the changing face of government hiring. They explore skill demands, AI’s role, and what the future looks like for public sector talent across Australia and New Zealand.
By Sharna Bryant August 21, 2025
Sharna Bryant is joined by Danny Merrigan and Sam Olorenshaw to discuss how the sales sector is growing smarter in 2025. From AI and personal branding to decentralised learning and soft skill mastery, this update reveals what’s defining standout employers and high-performing teams.
By Peta Seaman August 19, 2025
In this 2025 property market update, Peta Seaman is joined by Deanne Goodwin and Ella Mills to explore rising optimism across Australia and New Zealand. From AI adoption to renter-focused trends, they reveal what’s shaping the sector’s future.
By Liz Punshon August 13, 2025
With job ads down and applications rising, Australia’s employment market is in flux. In this update, Liz Punshon is joined by Brooke Lord and Guy Davy to explore the shifts in hiring strategy, workforce expectations, and why 2025 demands a more nuanced approach to talent attraction.
By Kalinda Campbell August 7, 2025
In this legal market update, industry leaders Emma Elliott and Damian Gordon join Kalinda Campbell to explore the top pressures and opportunities shaping legal practice in 2025. From salary trends to generational shifts, they share actionable insights on how firms across Australia and New Zealand are adapting.

Latest Media Features


Get in touch

Find out more by contacting one of our specialisat recruitment consultants across Australia, New Zealand, and the United Kingdom.

Contact us