What is Reverse Ghosting

Leanne Lazarus • March 15, 2021

In the past few years there have been regular articles / blogs / feedback provided, where job applicants were not happy that when they applied for a job vacancy, they only heard ‘crickets’ in return!

Well, it seems things have changed and it is now hiring managers and their businesses who are experiencing the ghosting phenomenon by job seekers and it is creating frustration in the recruitment process. But it is also making these businesses not only review their processes, but also consider their unique attraction strategies and benefits that they do and can offer.

What we are hearing in the market is:

  • People are applying to the role today and when you call tomorrow, they don’t take the call and don’t return the messages
  • A phone screen is completed and an invitation for an interview is sent and confirmed, but people just don’t arrive and don’t let the organisation know
  • Interviews are completed and shortlists created; but candidates accept other roles so quickly and don’t advise the hiring manager/recruiter
  • Applicants confirm an interview and don’t arrive or call to advise of their absence
  • Applicants accept an offer of employment and before their start date, they withdraw as they have received a more attractive offer or they have decided to accept a counter offer and remain with their current employer

In 2020 and with the impact COVID-19 had on so many people with stand downs, redundancies et al, it is not surprising that people are moving quickly when they receive a job offer, whether it ticks every box or only 50 % of them. But if there is one piece of advice I can offer to any candidate / job seeker is:

Keep the communication channels open and flowing, you never know what is ahead in your career. You might see a future role advertised with the business that ticks 100 % of your selection criteria boxes and when you apply you are not considered. Most organisations have an HRIS system that they use to assist them to manage their recruitment process. Your application is stored and notes are kept, so when you apply to them again, they can see what has happened in the past, which could affect your future applications.

Communication and respect are always key in any relationship, personal or professional, so don’t just disappear even if you are declining or withdrawing from the recruitment process. I promise that a bit of communication and an update will go a long way.

Find the job you love I Find the right talent
Get in touch with people2people

Australia   I   United Kingdom

In business since 2002 in Australia, NZ, and the United Kingdom, people2people is an award-winning recruitment agency with people at our heart. With over 12 offices, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 Outstanding Large Agency and Excellence in Candidate Care Awards, we are dedicated to helping businesses achieve success through a people-first approach.



Share insights

Recent articles

By Ben Wheeler October 5, 2025
Australia’s unemployment rate remains steady at 4.2%, but falling employment and reduced participation hint at a softening job market heading into 2026.
By Ben Wheeler September 29, 2025
Promoting mental health at work is essential for productivity and employee wellbeing. Learn how open conversations, leadership support, and simple actions can create psychologically safe workplaces.
By Leanne Lazarus September 22, 2025
Discover how AI is transforming HR in Australia. Explore risks, legal challenges, and opportunities for HR leaders to adapt and thrive in 2025.
By Liz Punshon September 11, 2025
Brooke Lord and Guy Davy join Liz Punshon to explore how Australia’s job market is recalibrating in 2025. They discuss internal mobility, AI integration, and the critical importance of adaptability in a market moving from volume to value.
By Kalinda Campbell September 9, 2025
Kalinda Campbell leads a deep dive into the legal landscape with Damian Gordon and Emma Elliott. They unpack how law firms are using flexibility, leadership development, and tech adoption to retain talent and future-proof their practices across Australia and New Zealand.

Latest Media Features


Get in touch

Find out more by contacting one of our specialisat recruitment consultants across Australia, New Zealand, and the United Kingdom.

Contact us