Sales Representative / Consultant - Hire or get hired
Your complete guide to the Sales Representative / Consultant Role: Duties, salary & hiring tips
Purpose of the Sales Representative / Consultant
The Sales Representative or Consultant drives new and repeat business by identifying prospects, managing client relationships, and delivering tailored sales solutions.
Sales Representative / Consultant's duties and responsibilities
• Lead Generation:
Contact prospective clients through calls, emails, and networking.
• Sales Presentation:
Pitch products/services based on client needs.
• Client Management:
Maintain ongoing relationships and deliver after-sale support.
• Quoting & Closing:
Prepare pricing, manage negotiations, and close sales.
• Reporting:
Track sales activity and maintain CRM updates.
Contact prospective clients through calls, emails, and networking.
• Sales Presentation:
Pitch products/services based on client needs.
• Client Management:
Maintain ongoing relationships and deliver after-sale support.
• Quoting & Closing:
Prepare pricing, manage negotiations, and close sales.
• Reporting:
Track sales activity and maintain CRM updates.
Requirements and qualifications for a Sales Representative / Consultant
• 1–3 years’ experience in sales or customer service
• Strong communication and interpersonal skills
• Results-driven with the ability to work independently
• CRM and Microsoft Office proficiency
• Resilience and confidence in outbound engagement
• Strong communication and interpersonal skills
• Results-driven with the ability to work independently
• CRM and Microsoft Office proficiency
• Resilience and confidence in outbound engagement
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Sales Market Update
The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
