Sales Coordinator - Hire or get hired
Your complete guide to the Sales Coordinator Role: Duties, salary & hiring tips
Purpose of the Sales Coordinator
The Sales Coordinator ensures smooth sales operations by managing documentation, scheduling, and communication between clients, suppliers, and the internal sales team.
Sales Coordinator's duties and responsibilities
• Sales Support:
Assist with order processing, quotes, and follow-ups.
• Scheduling:
Coordinate appointments and demos for sales staff.
• Client Support:
Respond to inbound queries and escalate as needed.
• Documentation:
Prepare sales reports and maintain files.
• Liaison:
Work with logistics, marketing, and finance teams.
Assist with order processing, quotes, and follow-ups.
• Scheduling:
Coordinate appointments and demos for sales staff.
• Client Support:
Respond to inbound queries and escalate as needed.
• Documentation:
Prepare sales reports and maintain files.
• Liaison:
Work with logistics, marketing, and finance teams.
Requirements and qualifications for a Sales Coordinator
• Experience in sales or administrative coordination
• Strong organisation and attention to detail
• Excellent communication and client service skills
• Proficiency in CRM and office software
• Ability to prioritise and work in fast-paced environments
• Strong organisation and attention to detail
• Excellent communication and client service skills
• Proficiency in CRM and office software
• Ability to prioritise and work in fast-paced environments
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Sales Market Update
The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
