Personal Assistant - Hire or get hired
Your complete guide to the Personal Assistant Role: Duties, salary & hiring tips
Purpose of the Personal Assistant
The Personal Assistant supports an individual manager or executive with personal and professional administrative tasks, ensuring efficient daily operations and time management.
Personal Assistant's duties and responsibilities
• Calendar & Travel:
Manage diary, travel arrangements, and appointments.
• Communication:
Screen calls, emails, and liaise with clients and stakeholders.
• Documentation:
Prepare documents, reports, and correspondence.
• Admin Support:
Assist with personal tasks such as expense tracking or errands.
• Coordination:
Arrange meetings and support project-related admin.
Manage diary, travel arrangements, and appointments.
• Communication:
Screen calls, emails, and liaise with clients and stakeholders.
• Documentation:
Prepare documents, reports, and correspondence.
• Admin Support:
Assist with personal tasks such as expense tracking or errands.
• Coordination:
Arrange meetings and support project-related admin.
Requirements and qualifications for a Personal Assistant
• 3–5 years’ experience in a PA or admin role
• Strong organisational and time management skills
• Excellent written and verbal communication
• Proficiency in Microsoft Office tools
• Discretion and ability to manage personal and business matters
• Strong organisational and time management skills
• Excellent written and verbal communication
• Proficiency in Microsoft Office tools
• Discretion and ability to manage personal and business matters
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Business Support Market Update
In 2025, the recruitment landscape continues to evolve, with AI integration and digital proficiency becoming more critical than ever. Organisations are prioritising automation, process optimisation, and AI-powered customer interactions to drive efficiency. Nearly half of business support professionals highlighted AI-assisted content creation, process automation, and chatbot management as emerging priorities, reflecting the sector’s rapid digital transformation. As a result, candidates with strong adaptability to AI-driven tools are in higher demand.
While customer satisfaction remains the top priority at 70%, there is a notable rise in strategic initiatives such as automating admin processes (50%) and supporting leadership with insights (47%). The demand for transferable skills remains high at 70%, reinforcing the shift toward versatile talent. However, tenure rates indicate a slight increase in short-term employment, with 23% of employees staying less than two years, compared to 18% last year, likely reflecting a challenging job market.
Flexible working arrangements remain stable, with 77% of businesses making no changes, up from 70% in 2024. Hiring trends indicate a cautious approach, with customer service and admin roles remaining in demand. As businesses adapt to AI-driven efficiencies, the focus in 2025 is on balancing automation with human-centric skills to maintain engagement and service quality.
While customer satisfaction remains the top priority at 70%, there is a notable rise in strategic initiatives such as automating admin processes (50%) and supporting leadership with insights (47%). The demand for transferable skills remains high at 70%, reinforcing the shift toward versatile talent. However, tenure rates indicate a slight increase in short-term employment, with 23% of employees staying less than two years, compared to 18% last year, likely reflecting a challenging job market.
Flexible working arrangements remain stable, with 77% of businesses making no changes, up from 70% in 2024. Hiring trends indicate a cautious approach, with customer service and admin roles remaining in demand. As businesses adapt to AI-driven efficiencies, the focus in 2025 is on balancing automation with human-centric skills to maintain engagement and service quality.
