Digital Marketing Coordinator - Hire or get hired
Your complete guide to the Digital Marketing Coordinator Role: Duties, salary & hiring tips
Purpose of the Digital Marketing Coordinator
The Digital Marketing Coordinator supports the implementation of digital campaigns, content scheduling, and performance tracking to enhance online engagement and brand visibility.
Digital Marketing Coordinator's duties and responsibilities
• Campaign Coordination:
Support rollout of email, social media, and paid advertising campaigns.
• Content Management:
Update website and social media platforms regularly.
• Analytics:
Track digital performance metrics and prepare reports.
• SEO Support:
Assist with keyword research and content optimisation.
• Collaboration:
Work with internal and external teams on digital initiatives.
Support rollout of email, social media, and paid advertising campaigns.
• Content Management:
Update website and social media platforms regularly.
• Analytics:
Track digital performance metrics and prepare reports.
• SEO Support:
Assist with keyword research and content optimisation.
• Collaboration:
Work with internal and external teams on digital initiatives.
Requirements and qualifications for a Digital Marketing Coordinator
• 1–3 years’ experience in digital marketing or coordination
• Familiarity with SEO, Google Analytics, and email marketing tools
• Strong organisational and multitasking skills
• Good written communication and attention to detail
• Experience with CMS and social scheduling platforms
• Familiarity with SEO, Google Analytics, and email marketing tools
• Strong organisational and multitasking skills
• Good written communication and attention to detail
• Experience with CMS and social scheduling platforms
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Marketing and Digital Market Update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
