CRM Marketing Manager - Hire or get hired
Your complete guide to the CRM Marketing Manager Role: Duties, salary & hiring tips
Purpose of the CRM Marketing Manager
The CRM Marketing Manager leads customer relationship marketing initiatives, focusing on segmentation, personalisation, and lifecycle campaigns to drive engagement and retention.
CRM Marketing Manager's duties and responsibilities
• CRM Strategy:
Develop and implement CRM strategies and customer journeys.
• Segmentation:
Build customer segments for targeted marketing campaigns.
• Automation:
Manage email campaigns, workflows, and automation tools.
• Data Analysis:
Track performance and optimise customer engagement.
• Collaboration:
Work with sales, digital, and analytics teams to align messaging.
Develop and implement CRM strategies and customer journeys.
• Segmentation:
Build customer segments for targeted marketing campaigns.
• Automation:
Manage email campaigns, workflows, and automation tools.
• Data Analysis:
Track performance and optimise customer engagement.
• Collaboration:
Work with sales, digital, and analytics teams to align messaging.
Requirements and qualifications for a CRM Marketing Manager
• 3–5 years’ experience in CRM or lifecycle marketing
• Proficiency in CRM systems (e.g., Salesforce, HubSpot)
• Strong data-driven marketing and segmentation knowledge
• Experience in email automation and customer journeys
• Excellent communication and campaign planning skills
• Proficiency in CRM systems (e.g., Salesforce, HubSpot)
• Strong data-driven marketing and segmentation knowledge
• Experience in email automation and customer journeys
• Excellent communication and campaign planning skills
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Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
