About the Role
As the Marketing Lead for your assigned B2B channel partner accounts (Operator or Retailer), you will play a key role in driving sell-out through best-in-class marketing solutions. You will be a passionate and proactive marketer, with a strong understanding of the B2B marketing mix. Your ability to work with data and insights will enable you to deliver end-to-end solutions across digital and social platforms, brand, media, and retail environments.
Duties and Responsibilities
- Lead the product marketing strategy for MX B2B categories at a senior level
- Collaborate with B2B account stakeholders to combine the strengths of Samsung with those of your assigned partner, building a differentiated channel marketing proposition and annual strategic marketing plan
- Develop key strategic pillars to drive account growth on an annual, quarterly, and monthly basis
- Manage the financial performance of the B2B account, including co-operative marketing funds
- Plan and deliver detailed annual, quarterly, and monthly budget plans
- Monitor, evaluate, and optimise marketing activity to ensure effective communication, demand generation, and sell-out
- Provide regular reports on campaign performance against commercial objectives, with recommendations for improvement
- Deliver impactful B2B marketing strategies and campaigns that generate demand and are tailored to the channel partner environment
- Plan and execute integrated campaigns and product launches across all touchpoints, including Digital, Search, Above-the-Line, Social, PR, CRM, Events, Showrooms, Retail, Trade and Co-Op, Sales and Training Materials, Website, Promotions, and Partnerships
- A strong passion for B2B marketing
- Over five years of relevant marketing experience across all aspects of the marketing mix
- Previous experience in B2B and channel or trade marketing
- Demonstrated success in delivering marketing initiatives that have driven business growth
- Competitive salary package
- Generous staff discounts on company products
- Exclusive offers and discounts with retail partners
- Access to a dedicated wellbeing platform
- Heavily discounted gym membership
- Free onsite parking
Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.
Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.
