An experienced Digital Marketing Specialist, this candidate brings 9 years of experience gained in professional services. Their recent work has included managing digital campaigns, reporting on conversion and optimising paid media, with regular responsibility for campaign strategy and email marketing. They are comfortable using HubSpot, Meta Ads Manager and Google Ads, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as adaptable, hands-on and comfortable with change, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that improved conversion rates, while they also contributed to initiatives that reduced cost per lead. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in paid media and analytics, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to technology, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a role where they can broaden their responsibilities. In their next move, greater responsibility is an important consideration. They work best in environments where responsibilities are well defined but there is still room to take initiative. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
