With 6 years in property, this candidate has built a solid background as a Digital Marketing Specialist. Their recent work has included reporting on conversion, optimising paid media and managing digital campaigns, with regular responsibility for email marketing and campaign strategy. They are comfortable using Google Ads, Meta Ads Manager and GA4, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as self-directed while still enjoying team collaboration, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that reduced cost per lead, while they also contributed to initiatives that built clearer performance dashboards. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in paid media and SEO, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to e-commerce, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a position with clear development opportunities. In their next move, the opportunity to broaden their skills is an important consideration. They are open to hybrid working where the role allows it and value clear expectations around performance. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
