This Digital Marketing Specialist has 9 years of hands-on experience working across professional services environments. Their recent work has included managing digital campaigns, reporting on conversion and analysing performance, with regular responsibility for campaign strategy and analytics. They are comfortable using GA4, Google Ads and Meta Ads Manager, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as practical, detail-focused and responsive, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that increased organic traffic, while they also contributed to initiatives that reduced cost per lead. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in email marketing and SEO, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to technology, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a position with clear development opportunities. In their next move, more exposure to complex work is an important consideration. They are comfortable working in the office and are also open to a balanced hybrid arrangement. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
