An experienced Digital Marketing Specialist, this candidate brings 18 years of experience gained in professional services. Their recent work has included managing digital campaigns, reporting on conversion and analysing performance, with regular responsibility for analytics and SEO. They are comfortable using HubSpot, Google Ads and GA4, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as commercially minded, proactive and solutions focused, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that reduced cost per lead, while they also contributed to initiatives that built clearer performance dashboards. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in content optimisation and email marketing, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to property, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a structured environment with supportive leadership. In their next move, career progression is an important consideration. They are open on industry and are primarily focused on finding the right role, manager and team culture. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
