This candidate offers 3 years of experience as a Digital Marketing Specialist, primarily within property. Their recent work has included optimising paid media, reporting on conversion and analysing performance, with regular responsibility for email marketing and campaign strategy. They are comfortable using Google Ads, HubSpot and SEMrush, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as collaborative, approachable and well organised, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that improved conversion rates, while they also contributed to initiatives that increased organic traffic. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in content optimisation and analytics, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to technology, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a permanent full-time opportunity. In their next move, greater responsibility is an important consideration. They are open on industry and are primarily focused on finding the right role, manager and team culture. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.