With 17 years in education, this candidate has built a solid background as a Digital Marketing Specialist. Their recent work has included optimising paid media, managing digital campaigns and reporting on conversion, with regular responsibility for analytics and campaign strategy. They are comfortable using SEMrush, GA4 and Meta Ads Manager, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as clear in communication and confident with stakeholders, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that increased organic traffic, while they also contributed to initiatives that improved conversion rates. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in content optimisation and SEO, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to property, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a contract role with meaningful project work. In their next move, work that offers more visible impact is an important consideration. They are open on industry and are primarily focused on finding the right role, manager and team culture. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
