This candidate offers 6 years of experience as a Digital Marketing Specialist, primarily within professional services. Their recent work has included reporting on conversion, analysing performance and managing digital campaigns, with regular responsibility for campaign strategy and paid media. They are comfortable using GA4, Meta Ads Manager and SEMrush, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as collaborative, approachable and well organised, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that improved conversion rates, while they also contributed to initiatives that grew campaign reach. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in email marketing and content optimisation, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to travel, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a permanent role in a collaborative team. In their next move, greater ownership of their work is an important consideration. They are open to hybrid working where the role allows it and value clear expectations around performance. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.