This Digital Marketing Specialist has 13 years of hands-on experience working across travel environments. Their recent work has included analysing performance, reporting on conversion and improving web content, with regular responsibility for paid media and analytics. They are comfortable using SEMrush, Meta Ads Manager and GA4, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as methodical, reliable and comfortable with deadlines, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that reduced cost per lead, while they also contributed to initiatives that increased organic traffic. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in SEO and campaign strategy, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to professional services, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for an opportunity to contribute to a growing business. In their next move, the opportunity to broaden their skills is an important consideration. They are open to hybrid working where the role allows it and value clear expectations around performance. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
