This candidate offers 11 years of experience as a Digital Marketing Specialist, primarily within education. Their recent work has included optimising paid media, reporting on conversion and managing digital campaigns, with regular responsibility for email marketing and content optimisation. They are comfortable using HubSpot, GA4 and Meta Ads Manager, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as self-directed while still enjoying team collaboration, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that increased organic traffic, while they also contributed to initiatives that built clearer performance dashboards. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in analytics and SEO, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to property, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a role offering a mix of autonomy and support. In their next move, more exposure to complex work is an important consideration. They are open on industry and are primarily focused on finding the right role, manager and team culture. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
