This Digital Marketing Specialist has 16 years of hands-on experience working across technology environments. Their recent work has included optimising paid media, reporting on conversion and analysing performance, with regular responsibility for analytics and paid media. They are comfortable using SEMrush, Google Ads and Meta Ads Manager, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as organised, calm and dependable, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that improved conversion rates, while they also contributed to initiatives that grew campaign reach. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in email marketing and content optimisation, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to property, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a permanent role in a collaborative team. In their next move, more exposure to complex work is an important consideration. They value a supportive manager, clear priorities and a team that communicates well. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.