An experienced Digital Marketing Specialist, this candidate brings 17 years of experience gained in travel. Their recent work has included reporting on conversion, improving web content and optimising paid media, with regular responsibility for content optimisation and analytics. They are comfortable using HubSpot, Google Ads and SEMrush, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as organised, calm and dependable, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that increased organic traffic, while they also contributed to initiatives that reduced cost per lead. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in paid media and SEO, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to technology, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a role offering a mix of autonomy and support. In their next move, the opportunity to broaden their skills is an important consideration. They are open on industry and are primarily focused on finding the right role, manager and team culture. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
