This Digital Marketing Specialist has 9 years of hands-on experience working across education environments. Their recent work has included reporting on conversion, improving web content and analysing performance, with regular responsibility for content optimisation and campaign strategy. They are comfortable using SEMrush, HubSpot and Meta Ads Manager, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as adaptable, hands-on and comfortable with change, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that reduced cost per lead, while they also contributed to initiatives that improved conversion rates. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in analytics and email marketing, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to technology, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a contract role with meaningful project work. In their next move, greater ownership of their work is an important consideration. They value stability, professional standards and a workplace where people follow through on commitments. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
