An experienced Digital Marketing Specialist, this candidate brings 7 years of experience gained in professional services. Their recent work has included reporting on conversion, improving web content and optimising paid media, with regular responsibility for analytics and email marketing. They are comfortable using Google Ads, Meta Ads Manager and SEMrush, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as commercially minded, proactive and solutions focused, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that built clearer performance dashboards, while they also contributed to initiatives that increased organic traffic. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in SEO and paid media, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to travel, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a contract role with meaningful project work. In their next move, the opportunity to broaden their skills is an important consideration. They are particularly interested in employers that invest in development and provide clear feedback. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
