This candidate is a highly experienced Digital Marketing Specialist with 14 years of experience across education. Their recent work has included reporting on conversion, improving web content and managing digital campaigns, with regular responsibility for paid media and email marketing. They are comfortable using Google Ads, Meta Ads Manager and SEMrush, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as practical, detail-focused and responsive, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that built clearer performance dashboards, while they also contributed to initiatives that reduced cost per lead. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in content optimisation and campaign strategy, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to technology, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a role where they can broaden their responsibilities. In their next move, a role with clearer development pathways is an important consideration. They are open on industry and are primarily focused on finding the right role, manager and team culture. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
