This candidate offers 8 years of experience as a Digital Marketing Specialist, primarily within education. Their recent work has included managing digital campaigns, optimising paid media and reporting on conversion, with regular responsibility for content optimisation and campaign strategy. They are comfortable using Meta Ads Manager, SEMrush and GA4, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as methodical, reliable and comfortable with deadlines, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that reduced cost per lead, while they also contributed to initiatives that built clearer performance dashboards. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in SEO and email marketing, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to travel, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a contract role with meaningful project work. In their next move, a more stable long-term environment is an important consideration. They are open to hybrid working where the role allows it and value clear expectations around performance. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
