An experienced Digital Marketing Specialist, this candidate brings 7 years of experience gained in property. Their recent work has included improving web content, reporting on conversion and managing digital campaigns, with regular responsibility for campaign strategy and content optimisation. They are comfortable using HubSpot, GA4 and SEMrush, and are confident learning new systems when processes or reporting requirements change. Colleagues would describe them as professional, personable and focused on delivery, with a consistent focus on accuracy, follow-through and clear communication. One of their stronger recent contributions involved work that reduced cost per lead, while they also contributed to initiatives that grew campaign reach. They are used to working with managers, colleagues and external stakeholders, and can adjust their communication style depending on the audience and urgency of the issue. The candidate is particularly strong in email marketing and analytics, and tends to approach problems by understanding the detail first before deciding on a practical next step. They have also had exposure to e-commerce, giving them a useful ability to adapt to different operating environments, systems and stakeholder expectations. They are now looking for a structured environment with supportive leadership. In their next move, a role with clearer development pathways is an important consideration. They are open to hybrid working where the role allows it and value clear expectations around performance. In interview, they present as considered and straightforward, with a preference for giving practical examples rather than overstating their experience.
