Social Media Manager - Hire or get hired
Your complete guide to the Social Media Manager Role: Duties, salary & hiring tips
Purpose of the Social Media Manager
The Social Media Manager drives brand engagement and awareness by developing and executing social strategies across various platforms.
Social Media Manager's duties and responsibilities
• Content Planning:
Develop and schedule content calendars for all social platforms.
• Engagement:
Monitor and respond to comments and messages in a timely manner.
• Analytics:
Track performance metrics, audience growth, and ROI.
• Campaigns:
Run paid and organic social media campaigns.
• Trends:
Stay updated with trends and adjust strategies accordingly.
Develop and schedule content calendars for all social platforms.
• Engagement:
Monitor and respond to comments and messages in a timely manner.
• Analytics:
Track performance metrics, audience growth, and ROI.
• Campaigns:
Run paid and organic social media campaigns.
• Trends:
Stay updated with trends and adjust strategies accordingly.
Requirements and qualifications for a Social Media Manager
• 3–5 years’ experience in social media management
• Strong copywriting and content creation skills
• Proficiency in tools like Meta Business Suite, Hootsuite, or Sprout
• Data-driven with strong analytics reporting
• Creativity and understanding of digital culture
• Strong copywriting and content creation skills
• Proficiency in tools like Meta Business Suite, Hootsuite, or Sprout
• Data-driven with strong analytics reporting
• Creativity and understanding of digital culture
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Marketing and Digital Market Update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
