Sales Team Leader - Hire or get hired
Your complete guide to the Sales Team Leader Role: Duties, salary & hiring tips
Purpose of the Sales Team Leader
The Sales Team Leader supports and guides a team of sales representatives, ensuring daily sales targets and team objectives are met through coaching and oversight.
Sales Team Leader's duties and responsibilities
• Team Supervision:
Oversee daily activities and support junior sales staff.
• Coaching:
Provide feedback, mentoring, and training.
• Reporting:
Monitor sales metrics and deliver team reports.
• Customer Support:
Assist with client escalations or complex sales.
• Collaboration:
Liaise with management to align team with business goals.
Oversee daily activities and support junior sales staff.
• Coaching:
Provide feedback, mentoring, and training.
• Reporting:
Monitor sales metrics and deliver team reports.
• Customer Support:
Assist with client escalations or complex sales.
• Collaboration:
Liaise with management to align team with business goals.
Requirements and qualifications for a Sales Team Leader
• 2–4 years’ experience in sales or team support
• Excellent interpersonal and mentoring skills
• Ability to manage time and motivate a team
• Understanding of sales tools and CRM usage
• Results-oriented and adaptable in a fast-paced environment
• Excellent interpersonal and mentoring skills
• Ability to manage time and motivate a team
• Understanding of sales tools and CRM usage
• Results-oriented and adaptable in a fast-paced environment
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Sales Market Update
The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
