Sales Support - Hire or get hired

Your complete guide to the Sales Support Role: Duties, salary & hiring tips

Purpose of the Sales Support

The Sales Support role assists the sales team by handling backend tasks, system entries, and reporting to ensure a seamless customer experience and efficient internal processes.

Sales Support's duties and responsibilities

• Admin Tasks:
Enter sales data, update CRM records, and generate reports.

• Documentation:
Assist with contracts, invoices, and proposals.

• Customer Service:
Provide support to clients via phone or email.

• Data Management:
Maintain lead and pipeline accuracy.

• Team Support:
Collaborate with sales reps to improve workflow efficiency.

Requirements and qualifications for a Sales Support

• Experience in administration or support roles
• Familiarity with CRM and sales documentation
• Strong attention to detail and accuracy
• Good communication and problem-solving skills
• Team player with a proactive mindset

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Sales Market Update

The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.

Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.

Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.

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25

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SALARY REPORT

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2025 EMPLOYMENT & SALARY REPORT

Get the latest insights you need to remain competitive, attract top talent, and align with the latest salary trends.

Request your market report visit