Sales Engineer - Hire or get hired
Your complete guide to the Sales Engineer Role: Duties, salary & hiring tips
Purpose of the Sales Engineer
The Sales Engineer combines technical knowledge with sales expertise to present, demonstrate, and tailor solutions for clients, supporting the sales process from pre-sale to implementation.
Sales Engineer's duties and responsibilities
• Technical Presentations:
Deliver product demos and explain technical benefits to clients.
• Solution Design:
Tailor offerings to client needs and provide technical input.
• Sales Support:
Assist account managers in closing deals with technical detail.
• Documentation:
Create technical proposals and specifications.
• Training:
Support onboarding with client training and integration guidance.
Deliver product demos and explain technical benefits to clients.
• Solution Design:
Tailor offerings to client needs and provide technical input.
• Sales Support:
Assist account managers in closing deals with technical detail.
• Documentation:
Create technical proposals and specifications.
• Training:
Support onboarding with client training and integration guidance.
Requirements and qualifications for a Sales Engineer
• 2–4 years’ experience in technical sales or engineering
• Strong communication and presentation abilities
• Understanding of complex technical products or software
• Problem-solving and consultative sales skills
• Relevant degree in engineering or technology
• Strong communication and presentation abilities
• Understanding of complex technical products or software
• Problem-solving and consultative sales skills
• Relevant degree in engineering or technology
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Sales Market Update
The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
