Sales Development Representative – Inbound - Hire or get hired
Your complete guide to the Sales Development Representative – Inbound Role: Duties, salary & hiring tips
Purpose of the Sales Development Representative – Inbound
The Inbound SDR qualifies leads from marketing campaigns and incoming inquiries, engaging prospects and booking meetings for the sales team.
Sales Development Representative – Inbound's duties and responsibilities
• Lead Qualification:
Respond to and qualify inbound leads based on product fit.
• Client Communication:
Engage with prospects via phone, email, and chat.
• Appointment Booking:
Schedule meetings and demos for sales reps.
• CRM Management:
Log interactions and update lead statuses.
• Collaboration:
Work closely with marketing and sales to improve conversions.
Respond to and qualify inbound leads based on product fit.
• Client Communication:
Engage with prospects via phone, email, and chat.
• Appointment Booking:
Schedule meetings and demos for sales reps.
• CRM Management:
Log interactions and update lead statuses.
• Collaboration:
Work closely with marketing and sales to improve conversions.
Requirements and qualifications for a Sales Development Representative – Inbound
• Entry-level or up to 2 years’ experience in sales or customer service
• Strong communication and questioning skills
• CRM and email marketing platform experience
• Organised and results-driven
• Customer-focused with a positive attitude
• Strong communication and questioning skills
• CRM and email marketing platform experience
• Organised and results-driven
• Customer-focused with a positive attitude
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Sales Market Update
The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
