Sales Associate - Hire or get hired
Your complete guide to the Sales Associate Role: Duties, salary & hiring tips
Purpose of the Sales Associate
The Sales Associate provides support to the sales team by assisting with prospecting, administrative tasks, and customer communication to streamline the sales process.
Sales Associate's duties and responsibilities
• Prospecting Support:
Research and prepare lead lists for sales campaigns.
• Client Liaison:
Follow up on emails and initial outreach.
• Sales Admin:
Prepare proposals, quotes, and presentations.
• CRM Updates:
Maintain contact records and sales pipeline data.
• Internal Coordination:
Support sales reps with scheduling and tracking activities.
Research and prepare lead lists for sales campaigns.
• Client Liaison:
Follow up on emails and initial outreach.
• Sales Admin:
Prepare proposals, quotes, and presentations.
• CRM Updates:
Maintain contact records and sales pipeline data.
• Internal Coordination:
Support sales reps with scheduling and tracking activities.
Requirements and qualifications for a Sales Associate
• 1–2 years’ experience in sales or admin support
• Good organisation and multitasking abilities
• Strong communication and basic sales knowledge
• Familiarity with CRM systems and Microsoft Office
• Team-oriented and proactive
• Good organisation and multitasking abilities
• Strong communication and basic sales knowledge
• Familiarity with CRM systems and Microsoft Office
• Team-oriented and proactive
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Sales Market Update
The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
