Product Manager - Hire or get hired
Your complete guide to the Product Manager Role: Duties, salary & hiring tips
Purpose of the Product Manager
The Product Manager leads the development, strategy, and lifecycle management of a product or portfolio, ensuring alignment with customer needs and business objectives.
Product Manager's duties and responsibilities
• Product Strategy:
Define product vision, roadmap, and priorities based on market analysis.
• Development Oversight:
Coordinate product development with cross-functional teams.
• Market Research:
Gather insights to inform new features and enhancements.
• Stakeholder Engagement:
Collaborate with sales, marketing, and engineering teams.
• Performance Monitoring:
Track product success metrics and customer satisfaction.
Define product vision, roadmap, and priorities based on market analysis.
• Development Oversight:
Coordinate product development with cross-functional teams.
• Market Research:
Gather insights to inform new features and enhancements.
• Stakeholder Engagement:
Collaborate with sales, marketing, and engineering teams.
• Performance Monitoring:
Track product success metrics and customer satisfaction.
Requirements and qualifications for a Product Manager
• 3–5 years’ experience in product management
• Strong understanding of product lifecycle and market strategy
• Excellent project management and analytical skills
• Proficient in product tools (e.g., Jira, Trello, Aha!)
• Effective communication and stakeholder engagement
• Strong understanding of product lifecycle and market strategy
• Excellent project management and analytical skills
• Proficient in product tools (e.g., Jira, Trello, Aha!)
• Effective communication and stakeholder engagement
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Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
