National Sales Manager - Hire or get hired
Your complete guide to the National Sales Manager Role: Duties, salary & hiring tips
Purpose of the National Sales Manager
The National Sales Manager oversees regional sales operations, ensuring consistency, coaching, and delivery of targets across multiple territories.
National Sales Manager's duties and responsibilities
• Team Management:
Lead and support regional or state-based sales teams.
• Territory Planning:
Develop national sales coverage strategies.
• KPI Monitoring:
Set and track sales targets and performance metrics.
• Reporting:
Provide sales forecasts and national performance analysis.
• Training:
Coach sales reps and implement professional development plans.
Lead and support regional or state-based sales teams.
• Territory Planning:
Develop national sales coverage strategies.
• KPI Monitoring:
Set and track sales targets and performance metrics.
• Reporting:
Provide sales forecasts and national performance analysis.
• Training:
Coach sales reps and implement professional development plans.
Requirements and qualifications for a National Sales Manager
• 7+ years’ experience in a national or multi-regional sales role
• Strong leadership and stakeholder communication
• Proven experience with team expansion and development
• Understanding of CRM and sales pipeline tracking
• Willingness to travel nationally as needed
• Strong leadership and stakeholder communication
• Proven experience with team expansion and development
• Understanding of CRM and sales pipeline tracking
• Willingness to travel nationally as needed
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Sales Market Update
The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
