National Business Development Manager - Hire or get hired
Your complete guide to the National Business Development Manager Role: Duties, salary & hiring tips
Purpose of the National Business Development Manager
The National Business Development Manager is responsible for identifying and securing new business opportunities across the country, contributing to strategic growth and market expansion.
National Business Development Manager's duties and responsibilities
• Business Development:
Identify, engage, and convert national business prospects.
• Pipeline Management:
Develop and manage long-term sales pipelines.
• Client Relationship Management:
Maintain strong relationships with decision-makers and partners.
• Proposal Development:
Prepare tailored proposals and lead high-value negotiations.
• Market Expansion:
Identify new markets and strategic partnerships.
Identify, engage, and convert national business prospects.
• Pipeline Management:
Develop and manage long-term sales pipelines.
• Client Relationship Management:
Maintain strong relationships with decision-makers and partners.
• Proposal Development:
Prepare tailored proposals and lead high-value negotiations.
• Market Expansion:
Identify new markets and strategic partnerships.
Requirements and qualifications for a National Business Development Manager
• 7+ years’ experience in business development or B2B sales
• Strong network and ability to influence stakeholders
• Excellent communication and negotiation skills
• Proficiency with CRM and proposal tools
• Ability to travel for national client engagement
• Strong network and ability to influence stakeholders
• Excellent communication and negotiation skills
• Proficiency with CRM and proposal tools
• Ability to travel for national client engagement
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Sales Market Update
The demand for sales leadership talent remains strong in 2025, with businesses continuing to prioritise candidates with technical expertise, stakeholder management skills, and commercial acumen. Hiring managers face ongoing challenges in sourcing high-calibre sales professionals, particularly in roles such as Business Development Managers, Sales Representatives, and Key Account Managers. The integration of AI in sales functions is influencing the required skill set, with CRM optimisation (48%), AI-assisted content writing (43%), and sales data visualisation (36%) emerging as key competencies.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
Attracting top sales talent is increasingly reliant on offering competitive KPI bonuses (57%), flexible work arrangements (53%), and career growth opportunities (50%). Notably, the percentage of companies communicating KPIs and commission structures at the interview stage has risen from 57% to 68%, reflecting a shift towards greater transparency in the recruitment process. Staff turnover remains stable, with 58% of organisations reporting no change over the past year, while 22% have seen some improvement.
Looking ahead, 57% anticipate turnover levels will remain steady, with 21% expecting further positive shifts. As businesses refine their talent strategies, the focus is on long-term career growth, AI-driven sales processes, and structured incentive plans to attract and retain top sales professionals.
