Marketing Manager - Hire or get hired
Your complete guide to the Marketing Manager Role: Duties, salary & hiring tips
Purpose of the Marketing Manager
The Marketing Manager oversees the planning and execution of marketing campaigns, brand initiatives, and team deliverables to drive engagement and business growth.
Marketing Manager's duties and responsibilities
• Campaign Management:
Plan, launch, and evaluate multichannel marketing campaigns.
• Brand Development:
Ensure consistency in messaging and brand application.
• Team Supervision:
Manage marketing team workflows, priorities, and development.
• Budget Oversight:
Control marketing spend and report on campaign ROI.
• Reporting:
Analyse performance data to refine marketing strategies.
Plan, launch, and evaluate multichannel marketing campaigns.
• Brand Development:
Ensure consistency in messaging and brand application.
• Team Supervision:
Manage marketing team workflows, priorities, and development.
• Budget Oversight:
Control marketing spend and report on campaign ROI.
• Reporting:
Analyse performance data to refine marketing strategies.
Requirements and qualifications for a Marketing Manager
• 5–7 years’ experience in a marketing management role
• Strong leadership and organisational capabilities
• Broad knowledge of campaign planning and execution
• Proficiency in CRM, digital tools, and analytics
• Excellent written and verbal communication
• Strong leadership and organisational capabilities
• Broad knowledge of campaign planning and execution
• Proficiency in CRM, digital tools, and analytics
• Excellent written and verbal communication
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Marketing and Digital Market Update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
