Marketing Executive / Specialist - Hire or get hired
Your complete guide to the Marketing Executive / Specialist Role: Duties, salary & hiring tips
Purpose of the Marketing Executive / Specialist
The Marketing Executive delivers targeted campaigns, manages content production, and works closely with internal stakeholders to promote services and grow brand awareness.
Marketing Executive / Specialist's duties and responsibilities
• Campaign Execution:
Plan and implement marketing campaigns across various channels.
• Content Creation:
Write copy for blogs, emails, and social media.
• Market Research:
Analyse market trends and competitor activity.
• Reporting:
Track performance and report campaign insights.
• Stakeholder Liaison:
Work with sales, design, and digital teams to align efforts.
Plan and implement marketing campaigns across various channels.
• Content Creation:
Write copy for blogs, emails, and social media.
• Market Research:
Analyse market trends and competitor activity.
• Reporting:
Track performance and report campaign insights.
• Stakeholder Liaison:
Work with sales, design, and digital teams to align efforts.
Requirements and qualifications for a Marketing Executive / Specialist
• 2–4 years’ experience in marketing or communications
• Strong writing and content development skills
• Analytical and creative mindset
• Proficiency in CRM and digital tools
• Excellent time management and collaboration abilities
• Strong writing and content development skills
• Analytical and creative mindset
• Proficiency in CRM and digital tools
• Excellent time management and collaboration abilities
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Marketing and Digital Market Update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
