Marketing Director - Hire or get hired
Your complete guide to the Marketing Director Role: Duties, salary & hiring tips
Purpose of the Marketing Director
The Marketing Director leads the entire marketing function, setting strategic direction, overseeing brand management, and driving commercial growth through integrated marketing initiatives.
Marketing Director's duties and responsibilities
• Strategy Leadership:
Develop and implement overarching marketing strategies aligned with business goals.
• Team Leadership:
Lead and mentor a team of marketers, ensuring high performance.
• Brand Oversight:
Manage corporate branding, positioning, and messaging.
• Stakeholder Engagement:
Collaborate with executive leadership and sales to align initiatives.
• Performance Monitoring:
Track ROI, campaign performance, and marketing KPIs.
Develop and implement overarching marketing strategies aligned with business goals.
• Team Leadership:
Lead and mentor a team of marketers, ensuring high performance.
• Brand Oversight:
Manage corporate branding, positioning, and messaging.
• Stakeholder Engagement:
Collaborate with executive leadership and sales to align initiatives.
• Performance Monitoring:
Track ROI, campaign performance, and marketing KPIs.
Requirements and qualifications for a Marketing Director
• 10+ years’ experience in senior marketing leadership roles
• Proven success in strategic planning and execution
• Excellent leadership, stakeholder engagement, and commercial acumen
• Advanced knowledge of digital and traditional marketing channels
• Experience in managing large teams and budgets
• Proven success in strategic planning and execution
• Excellent leadership, stakeholder engagement, and commercial acumen
• Advanced knowledge of digital and traditional marketing channels
• Experience in managing large teams and budgets
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Marketing and Digital Market Update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
