Graphic Designer - Hire or get hired
Your complete guide to the Graphic Designer Role: Duties, salary & hiring tips
Purpose of the Graphic Designer
The Graphic Designer develops visual concepts and materials for print and digital media to support brand messaging and marketing initiatives.
Graphic Designer's duties and responsibilities
• Visual Design:
Create graphics for brochures, reports, social media, and advertising.
• Branding:
Apply brand guidelines to all creative materials.
• Layout & Typography:
Design high-quality layouts for presentations and documents.
• Production:
Prepare files for print and liaise with printers or vendors.
• Collaboration:
Work with internal teams to bring concepts to life.
Create graphics for brochures, reports, social media, and advertising.
• Branding:
Apply brand guidelines to all creative materials.
• Layout & Typography:
Design high-quality layouts for presentations and documents.
• Production:
Prepare files for print and liaise with printers or vendors.
• Collaboration:
Work with internal teams to bring concepts to life.
Requirements and qualifications for a Graphic Designer
• 2–5 years’ experience in graphic design
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Strong layout, colour, and typography skills
• Experience with both print and digital formats
• Ability to manage multiple projects and meet deadlines
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Strong layout, colour, and typography skills
• Experience with both print and digital formats
• Ability to manage multiple projects and meet deadlines
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Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
