General Manager – Property - Hire or get hired
Your complete guide to the General Manager – Property Role: Duties, salary & hiring tips
Purpose of the General Manager – Property
The General Manager – Property leads strategic and operational management of a diverse commercial or retail property portfolio, driving asset performance, stakeholder relationships, and long-term value creation.
General Manager – Property's duties and responsibilities
• Portfolio Strategy:
Develop and execute asset strategies to maximise portfolio value.
• Team Leadership:
Oversee property, facilities, and leasing teams.
• Stakeholder Engagement:
Manage investor, tenant, and board relationships.
• Financial Oversight:
Review budgets, forecasts, and investment performance.
• Compliance:
Ensure legal and regulatory compliance across assets.
Develop and execute asset strategies to maximise portfolio value.
• Team Leadership:
Oversee property, facilities, and leasing teams.
• Stakeholder Engagement:
Manage investor, tenant, and board relationships.
• Financial Oversight:
Review budgets, forecasts, and investment performance.
• Compliance:
Ensure legal and regulatory compliance across assets.
Requirements and qualifications for a General Manager – Property
• 10+ years’ experience in property or asset management
• Strong leadership and strategic planning experience
• Proven commercial acumen and stakeholder management
• Understanding of property investment and financial principles
• Relevant tertiary qualifications in property or business
• Strong leadership and strategic planning experience
• Proven commercial acumen and stakeholder management
• Understanding of property investment and financial principles
• Relevant tertiary qualifications in property or business
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Property Market Update
The property and real estate industry continues to grapple with talent shortages, particularly in commercial and residential property management, as well as facilities and operations management. The hiring landscape has shifted slightly over the past year, with a notable decline in demand for administrative and accounts managers. Employers remain open to upskilling candidates, with 64% willing to train high-quality hires lacking industry-specific experience if they align with company culture. However, the challenge persists, with 23% of employers struggling to hire commercial property managers and 20% facing difficulties filling residential property management roles.
The demand for flexibility and benefits has also evolved. Bonuses and remote work options are now the most commonly offered benefits, each provided by 56% of employers, while career development training has seen a decline, with only 36% of companies prioritising it compared to 54% last year. AI and automation are emerging as key drivers in property management, with virtual property tours (33%) and AI-assisted workflow automation (31%) gaining traction. As the market adjusts to evolving workforce expectations and technological advancements, businesses must balance competitive salaries, upskilling initiatives, and automation to attract and retain top talent.
The demand for flexibility and benefits has also evolved. Bonuses and remote work options are now the most commonly offered benefits, each provided by 56% of employers, while career development training has seen a decline, with only 36% of companies prioritising it compared to 54% last year. AI and automation are emerging as key drivers in property management, with virtual property tours (33%) and AI-assisted workflow automation (31%) gaining traction. As the market adjusts to evolving workforce expectations and technological advancements, businesses must balance competitive salaries, upskilling initiatives, and automation to attract and retain top talent.
