Digital Marketing Manager - Hire or get hired
Your complete guide to the Digital Marketing Manager Role: Duties, salary & hiring tips
Purpose of the Digital Marketing Manager
The Digital Marketing Manager leads all digital strategies and activities, including SEO/SEM, social media, paid ads, and content, ensuring strong digital presence and lead generation.
Digital Marketing Manager's duties and responsibilities
• Digital Strategy:
Design and execute digital campaigns aligned with business goals.
• SEO/SEM:
Optimise content for search engines and manage ad spend.
• Analytics:
Track performance metrics, conversions, and engagement.
• Channel Management:
Oversee email marketing, social media, and website updates.
• Collaboration:
Work with creative, sales, and external agencies.
Design and execute digital campaigns aligned with business goals.
• SEO/SEM:
Optimise content for search engines and manage ad spend.
• Analytics:
Track performance metrics, conversions, and engagement.
• Channel Management:
Oversee email marketing, social media, and website updates.
• Collaboration:
Work with creative, sales, and external agencies.
Requirements and qualifications for a Digital Marketing Manager
• 5+ years’ experience in digital marketing
• Advanced knowledge of Google Ads, SEO/SEM, and analytics platforms
• Strong project management and digital strategy experience
• Excellent content and communication skills
• Experience managing digital budgets and agencies
• Advanced knowledge of Google Ads, SEO/SEM, and analytics platforms
• Strong project management and digital strategy experience
• Excellent content and communication skills
• Experience managing digital budgets and agencies
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Marketing and Digital Market Update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
