Digital Designer - Hire or get hired
Your complete guide to the Digital Designer Role: Duties, salary & hiring tips
Purpose of the Digital Designer
The Digital Designer creates engaging visual content for digital platforms, ensuring cohesive brand expression across web, social media, and email marketing.
Digital Designer's duties and responsibilities
• Design Execution:
Produce creative assets for websites, ads, social media, and email.
• Collaboration:
Work with marketing teams to meet visual campaign goals.
• UX/UI Support:
Assist in designing user-friendly layouts and digital experiences.
• Brand Adherence:
Ensure consistency with brand guidelines across all digital assets.
• Revisions:
Iterate designs based on feedback from stakeholders.
Produce creative assets for websites, ads, social media, and email.
• Collaboration:
Work with marketing teams to meet visual campaign goals.
• UX/UI Support:
Assist in designing user-friendly layouts and digital experiences.
• Brand Adherence:
Ensure consistency with brand guidelines across all digital assets.
• Revisions:
Iterate designs based on feedback from stakeholders.
Requirements and qualifications for a Digital Designer
• 2–4 years’ experience in digital or graphic design
• Proficient in Adobe Creative Suite, Figma, or Canva
• Strong portfolio showcasing digital design work
• Understanding of responsive design and accessibility
• Attention to detail and creative problem-solving
• Proficient in Adobe Creative Suite, Figma, or Canva
• Strong portfolio showcasing digital design work
• Understanding of responsive design and accessibility
• Attention to detail and creative problem-solving
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Marketing and Digital Market Update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
