Communications Manager - Hire or get hired
Your complete guide to the Communications Manager Role: Duties, salary & hiring tips
Purpose of the Communications Manager
The Communications Manager oversees internal and external communication strategies, ensuring consistent messaging and brand tone across all platforms.
Communications Manager's duties and responsibilities
• Communications Strategy:
Develop and implement internal and external comms plans.
• Media Relations:
Build and maintain relationships with media and key stakeholders.
• Content Development:
Create and review content for newsletters, press releases, and speeches.
• Crisis Communication:
Manage response plans and provide messaging guidance.
• Brand Messaging:
Ensure brand voice is consistent across all communications.
Develop and implement internal and external comms plans.
• Media Relations:
Build and maintain relationships with media and key stakeholders.
• Content Development:
Create and review content for newsletters, press releases, and speeches.
• Crisis Communication:
Manage response plans and provide messaging guidance.
• Brand Messaging:
Ensure brand voice is consistent across all communications.
Requirements and qualifications for a Communications Manager
• 5+ years’ experience in communications or PR
• Strong writing, editing, and content strategy skills
• Experience in media relations and stakeholder engagement
• Proficiency in communication tools and platforms
• Ability to manage sensitive issues and crisis communications
• Strong writing, editing, and content strategy skills
• Experience in media relations and stakeholder engagement
• Proficiency in communication tools and platforms
• Ability to manage sensitive issues and crisis communications
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Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
