Brand Coordinator - Hire or get hired
Your complete guide to the Brand Coordinator Role: Duties, salary & hiring tips
Purpose of the Brand Coordinator
The Brand Coordinator supports the implementation of brand strategies, ensuring consistency across marketing materials, campaigns, and events.
Brand Coordinator's duties and responsibilities
• Collateral Management:
Assist in production of branded assets and promotional materials.
• Event Support:
Coordinate brand presence at events and activations.
• Guideline Compliance:
Ensure all materials align with brand guidelines.
• Vendor Liaison:
Manage relationships with external designers and suppliers.
• Reporting:
Track brand activity and campaign outcomes.
Assist in production of branded assets and promotional materials.
• Event Support:
Coordinate brand presence at events and activations.
• Guideline Compliance:
Ensure all materials align with brand guidelines.
• Vendor Liaison:
Manage relationships with external designers and suppliers.
• Reporting:
Track brand activity and campaign outcomes.
Requirements and qualifications for a Brand Coordinator
• 1–3 years’ experience in marketing or branding roles
• Attention to detail and strong organisational skills
• Understanding of brand identity and design
• Good communication and project coordination ability
• Proficiency in MS Office and Adobe tools preferred
• Attention to detail and strong organisational skills
• Understanding of brand identity and design
• Good communication and project coordination ability
• Proficiency in MS Office and Adobe tools preferred
Hiring a Brand Coordinator or looking for your next Brand Coordinator job?
Whether you're an employer seeking a skilled Accounts Payable Manager or a candidate ready for your next career move, we can help.
Submit your resume or request top talent today – our expert Marketing and Digital recruiters are ready to assist.
Add your custom HTML here
Our latest jobs
65%
Retaining staff was accounting leaders #1 challenge in 2022
89%
Qualified roles were the most difficult to fill for accounting leaders in 2022
56%
Hired temporary or contract staff in 2022 to fill an immediate need
Marketing and Digital Market Update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
