Brand Assistant - Hire or get hired
Your complete guide to the Brand Assistant Role: Duties, salary & hiring tips
Purpose of the Brand Assistant
The Brand Assistant supports day-to-day brand and marketing initiatives by coordinating materials, campaigns, and events to ensure brand consistency and visibility.
Brand Assistant's duties and responsibilities
• Admin Support:
Assist with branding project documentation and scheduling.
• Content Support:
Help prepare presentations, marketing materials, and samples.
• Coordination:
Support brand campaigns and events execution.
• Monitoring:
Track usage of brand assets across teams and vendors.
• Filing:
Maintain organised digital and physical brand collateral folders.
Assist with branding project documentation and scheduling.
• Content Support:
Help prepare presentations, marketing materials, and samples.
• Coordination:
Support brand campaigns and events execution.
• Monitoring:
Track usage of brand assets across teams and vendors.
• Filing:
Maintain organised digital and physical brand collateral folders.
Requirements and qualifications for a Brand Assistant
• Tertiary qualification in marketing, communications or related field
• Strong attention to detail and eagerness to learn
• Good written and verbal communication
• Basic design or digital marketing tool familiarity
• Organisational skills and multitasking ability
• Strong attention to detail and eagerness to learn
• Good written and verbal communication
• Basic design or digital marketing tool familiarity
• Organisational skills and multitasking ability
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Marketing and Digital Market Update
Marketing recruitment trends continue to shift, with strategic planning (64%), customer experience (50%), and social media (39%) emerging as key skill areas for development. Businesses are focusing on lead generation (60%) and brand awareness (54%), while AI and automation remain secondary concerns at 14%, reflecting a cautious but growing interest in technology-driven marketing solutions.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
Hiring activity remains subdued, with 42% of respondents not planning any marketing hires this year. However, demand persists for junior roles such as marketing assistants (19%) and coordinators (14%), alongside a resurgence of generalist positions as businesses tighten budgets. AI is impacting content creation the most (41%), followed by creative asset generation (27%) and SEO (21%), underscoring the industry's shift toward automation in digital marketing functions.
Most organisations (58%) report stable staff turnover, with 56% expecting no change in the next 12 months. However, retention remains a focus as businesses seek to build adaptable, cross-functional teams to navigate shifting market demands. While digital skills continue to be essential, creativity, research, and design are emerging as critical competencies, reinforcing the need for well-rounded marketing professionals in an increasingly competitive space.
