Head of Chinese Sales & Marketing (UK & Europe)

People2people are recruiting for a fast-growing global education technology company founded with a mission to transform students into the future leaders of tomorrow through personalised education. They are now hiring a brand new role into the business; Head of Chinese Sales and Marketing (UK and Europe).

Essential Criteria for the role:

Native or fluent Mandarin and professional-level English
Previous Sales and Marketing experience
Experience with Chinese marketing platforms (WeChat, Little Red Book, etc.)
Awareness or previous experience of the UK Educational sector

This is a full-time, remote role based in the United Kingdom, with occasional travel across the UK and Europe.

The ideal candidate is dynamic, relationship-driven, customer-focused, and highly motivated, with a strong growth mindset.

Role Overview
The purpose of this role is to take ownership of the company’s growth within the Chinese diaspora across the UK and Western Europe. You will be responsible for:

Strategic market development
Lead generation and marketing execution
Sales execution and pipeline management

Sales & Marketing Ownership

Own and manage sales and marketing activities targeting the Chinese diaspora across the UK and Europe
Manage your own sales targets and KPIs independently and as part of a wider regional team
Build, nurture, and convert a high-quality sales pipeline

Lead Generation & Campaign Management

Plan, execute, and manage online and in-person marketing campaigns and events
Drive lead generation through expos, seminars, webinars, school talks, and community events
Monitor and manage incoming leads across all channels and ensure effective lead nurturing

Community & Social Media Management

Manage Chinese social media platforms including WeChat, Little Red Book (RedNote), and other relevant platforms
Build and manage a regional WeChat community and engage members regularly
Create and localise content and manage the regional content calendar
Work with agencies supporting social media execution

Performance Tracking & Reporting

Track leads, enrolments, and customer journeys across all channels
Produce weekly and monthly performance reports with insights into customer behaviour and experience

Customer Experience

Build strong, professional relationships with prospective families and partners
Deliver a positive, high-quality first impression aligned with the company’s premium service standards

What Success Looks Like

Meeting and exceeding monthly sales targets and student enrolments
Growing the company’s brand presence and reputation across the Chinese diaspora in the UK and Europe
Contributing to long-term regional growth strategy
Building multiple long-term strategic partnerships
Demonstrating ownership, initiative, and a student-first mindset

You May Be a Great Fit If You Have

A strong track record in sales and marketing
Excellent organisation, time management, and execution skills
Confidence presenting to families, educators, and senior stakeholders
Native or fluent Mandarin and professional-level English
Experience with Chinese marketing platforms (WeChat, Little Red Book, etc.)
Background in customer service, customer success, or client-facing roles
Experience using CRM systems (e.g. Salesforce) and multiple platforms
Experience in education, college consulting, or parent-focused services (preferred)
A proactive, positive, and growth-oriented mindset

Why Join?

Annual personal training budget
Strong internal mobility and career progression
Join a high-performing, diverse, and ambitious international team
Work with innovative technology reshaping the education sector
Exceptional learning, growth, and leadership development opportunities

p2pIND

Operating for over 20 years in Australia, New Zealand and the United Kingdom, people2people, Edge Recruitment, and Frog Recruitment are an award-winning recruitment group and HR solutions provider. As an inclusive workforce, we welcome everyone and encourage our employees, clients, and candidates to showcase their authentic selves.

Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request by phoning the above-mentioned recruitment consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.

Head of Chinese Sales & Marketing (UK & Europe)

Remote work, I £50,000.00 - £65,000.00 Annual

Head of Chinese Sales & Marketing (UK & Europe)

Apply now