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Regional Sales Manager

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  • Sales skills in demand

    To address higher staff turnover and attract talent this year, work flexibility remains one of the best levers in 2022. With the progress made in technology, sales professionals have the tools to work and be efficient from home, even though many will prefer a hybrid work week, so they have the option to come to the office and connect with the wider team.


    Top 3 Sales skills in demand in 2022

    • Emotional intelligence
    • Rapport building
    • Active listening

    Sales job seekers' intentions

    As the demand for sales professionals has increased, expectations are also higher, and the market is expected to experience a rise in base salaries in 2022. From an employer perspective, hiring managers have been more open in their decision-making, opening their recruitment to candidates with no sales or industry experience. This year, the focus is on scaling sales teams, through a comprehensive training and development programme.


    So what are job seekers' intentions for 2022?

    24% - Looking for a new job right now

    19% - Looking for a job in the next 3 months

    10% - Looking for a job in the next 6 months

    6% - Looking for a job in the next 12 months

    41% - Won't look for a job within the next year

    Recruitment challenges in 2022

    The recruitment process has become more challenging, with a clear decrease in the number of applicants, but also candidate hesitancy in their job search: more job seekers have been unexpectedly pulling out of the recruitment process without notice to the hiring manager, and more have also rejected or negotiated their contract after offer.


    The biggest recruitment challenges of 2021 and 2022 have been:

    69% - There has been a decrease in the number of applications

    44% - More job seekers are negotiating their contracts after offer

    43% - There has been a significant increase in rejected job offers

    30% - Job seekers have ghosted hiring managers more than ever


    To counter these undesirable challenges, hiring managers need to identify

    early in the process why candidates are looking for a new role in order to assess their desire to join a new organisation, but also understand salary and benefits expectations earlier so the job offer complements those. By doing so and by reviewing their employer value proposition, organisations will be able to write job ads that perform better and attract more candidates, identify candidates that are less likely to pull out, and reduce the number of offers rejected or renegotiated at the end of the process.

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