Marketing & Digital job seekers' intentions

As the world accelerated towards a digital economy, businesses saw the need to innovate and adapt their marketing strategies to reach potential customers. As a result, digital marketing strategists have surged in demand, as companies turn to their marketing departments to get on the front foot of an evolving business environment. Creative content specialists and brand experts are also in hot demand, with organisations under pressure to constantly produce eye-catching content in order to compete.

So what are job seekers' intentions for 2022?

34% - Looking for a new job right now

4% - Looking for a job in the next 3 months

29% - Looking for a job in the next 6 months

4% - Looking for a job in the next 12 months

29% - Won't look for a job within the next year

Recruitment challenges in 2022

The recruitment process has become more challenging, with a clear decrease in the number of applicants, but also candidate hesitancy in their job search: more job seekers have been unexpectedly pulling out of the recruitment process without notice to the hiring manager, and more have also rejected or negotiated their contract after offer.

The biggest recruitment challenges of 2021 and 2022 have been:

69% - There has been a decrease in the number of applications

44% - More job seekers are negotiating their contracts after offer

43% - There has been a significant increase in rejected job offers

30% - Job seekers have ghosted hiring managers more than ever

To counter these undesirable challenges, hiring managers need to identify

early in the process why candidates are looking for a new role in order to assess their desire to join a new organisation, but also understand salary and benefits expectations earlier so the job offer complements those. By doing so and by reviewing their employer value proposition, organisations will be able to write job ads that perform better and attract more candidates, identify candidates that are less likely to pull out, and reduce the number of offers rejected or renegotiated at the end of the process.