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B2B Digital Marketing Manager

B2B Digital Marketing Manager
Sydney, New South Wales

Salary:

$90,000.00 - $110,000.00 Annual

Contract type:

Full Time

Industry:

Marketing & Communications

Date published:

20-May-2023

Get in touch:

Contact Chloe Bowditch 
chloe.bowditch@people2people.com.au   I   02 8270 9700   

About this role

We are currently working with a leader in the cloud computing education space who are looking for a B2B Marketing Manager to join their small, yet fast-growing team.  
 
This position is a highly valued role within the organization and will see the right individual take ownership of developing end-to-end marketing campaigns and building strategies to improve campaign effectiveness and ROI.
 
Offering fantastic work-life balance and a chance to be part of shaping the long-term success of an innovative company, this role is perfect for someone who is passionate about using digital marketing strategies to influence and impact customer buying cycles.
 
 
The role:
 
- Working with a specialist agency to execute targeted search marketing activity, including Google Ads, retargeting and monthly review and optimisation
 
- Producing content-based assets and campaigns, such as downloadables, (ebooks, reports) and webinar content and related assets, including sales support collateral.
 
- Copywriting for various channels, including socials (focused on LinkedIn), emails, blog posts (and ideally publish using WordPress CMS)
 
- Coordinating email marketing (via Pardot platform)
 
- Creating automated “journeys” related to content / downloads, etc (executed by specialist agency)
 
- Managing conference / event stands and collateral
 
- Creating new landing pages, adding new features and functionality (i.e. live chat) and updating content as needed.
 
- Managing external partners to execute campaigns across multiple channels, ensuring they are delivered on time and within budget
 
 
 
Your experience:
 
- Previous experience in a similar role, such as a Marketing Manager with a background in creating multi-channel campaigns that impact buying cycles and customer journeys.
- Preferably has B2B marketing experience
- Preferably has experience working with marketing technology, for example, WordPress CMS, and marketing automation software
- Experience working with partners, such as freelancers, agencies and vendors
 
 
The team is friendly, down to earth and passionate about the unique space that they work in. Based in Northern Sydney and operating in a hybrid working environment, in addition to offering free parking on-site on days that you choose to come into the office.
 
If you would like to learn more about this opportunity, please get in touch directly at chloe.bowditch@people2people.com.au for a confidential discussion. Alternatively, apply directly through this page.

At people2people and Frog Recruitment, everyone is welcome and as an inclusive workforce, we encourage our employees, clients, and candidates to showcase their authentic selves.

Interested in learning more about the job?
Get in touch with Chloe Bowditch.

chloe.bowditch@people2people.com.au

02 8270 9700


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