COVID-19 Employer's Response - Case Study

Default Author • September 9, 2020

​Since the beginning of the pandemic crisis, the people2people team has been interviewing over 600 senior managers representing 356,000 employees across Australia and New Zealand to understand how employers were coping with the current situation. One response that stood out for us came from Ben Wheeler, Director at people2people Queensland, in his interview with Executive General Manager, People & Culture Adeline Hough from MS Queensland.

Here is a case study of how this organisation handled the effects of the coronavirus pandemic on their workforce.

About MS Queensland

MS Queensland is a non-profit organisation of about 300 staff which exists to help people living with MS (multiple sclerosis) and other progressive neurological conditions. MS Queensland’s vision is a world free from MS and its devastating impact.

For 60+ years, MS Queensland has sought to help people living with MS get the best out of life; to advocate for change and to search for a cure. MS Queensland provides tailored services including:

  • specialist disability accommodation,
  • neurological physiotherapy and exercise therapy, and
  • service coordination.

COVID-19 Response

MSQ’s COVID-19 response was initiated early, just as alert levels started rising in Queensland. Due to the diversity of the business and state-wide workforce, MS Queensland immediately stood up a COVID-19 Working Group (WG) lead by the Executive General Manager of People and Culture. With representatives from across the business, this group has been instrumental in ensuring a coordinated and well thought out approach across all services and sites.

Key COVID-19 workforce risks

  • Business continuity, particularly in their frontline 24/7 disability accommodations sites
  • Infection control and sufficient PPE
  • Impact of school closures on a predominantly female frontline workforce
  • Historically high turnover rates in frontline services
  • Increasing demand for frontline support workers and limited supply in the market
  • Impending flu season and traditionally higher winter absenteeism
  • Staff wellbeing over time

Their thinking

As articulated so well by Marcus Engeman’s recent article Psychological Safety - the "Special Sauce"​ for high performance, MS Queensland also looked to the work of Maslow and the importance of meeting the physiological (where possible), safety, and social needs of staff in the first instance.

"We knew that if we took care our people, the rest would follow," said Adeline Hough.

Strategy

  1. Make sure the basic needs of staff are met ( as best MSQ can)

  2. Make sure staff feel safe

  3. Make sure staff stay connected

Tactics

Here’s a sample of what MSQ has done so far…

Stabilised its workforce

  • MS Queensland fed its front-line workforce (i.e. provided free meals for supported accommodation staff) when grocery items were in short supply and anxiety was high regarding community exposure. Importantly, these provide meals were sourced from local community caterers who were struggling for business at this time.
  • A targeted communication campaign reassuring staff of their job security, their safety coming to work, the PPE available to them, and connecting them to leaders.

Enabled its workforce

  • Built a COVID-19 Sharepoint site with tailored resources and information, including easy automated workflows for reporting suspected or confirmed cases of COVID-19, and easy feedback mechanisms.
  • Built a working from home App and automated working from home tools to ensure safety, assist with contract tracing, and help with equipment inventory tracking.
  • Extended services to telehealth offerings to customers
  • Education sessions on how to use technology (e.g. Teams) for business continuity.

Grew its workforce

  • Bulk recruitment campaigns and employed additional front line staff
  • Set up key agency partnerships to anticipate workforce gaps
  • Implemented a new learning management system to onboard and train staff quicker, and more efficiently track compliance. This has been critical in ensuring workforce can keep pace with changing COVID-19 safety requirements. It also minimises the potential exposure to infection associated with previously face-to-face run training.

Kept its workforce connected

  • Undertook wellbeing pulse checking surveys, asking staff what MS Queensland was doing well and what they wanted.
  • Delivered a wellbeing program aligned to what staff wanted e.g. implemented fun team activities, online trivia hosted by the CEO, online Executive Q&A sessions, Christmas in July events, local team activities, etc.
  • Used a marketing approach to communicate key messages of reassurance, showcasing team successes and fun events, as well as a targeted communication strategy for managers with clear expectations set.

Continue to plan for further workforce impacts

  • Offer free flu vaccinations to all staff (not mandatory in MSQ's sector)
  • Structure staff rosters to minimise staff movements between disability accommodation services
  • Use historical and market workforce data to project staffing impacts and to scenario plan
  • Strengthen partnerships with other service providers and agencies in anticipation potential workforce shortages
  • Continue to build further wellbeing programs
  • Extended Employee Assistance Programs to the family members of staff

Results so far – the highlights

  • No outbreaks of COVID-19 at any of their sites
  • No staff redundancies as a result of COVID-19
  • Reduced turnover in frontline services to under 2% (from previous 6 month average of 4.4%)
  • Over 81% of staff feel that MSQ has supported their health wellbeing ‘well’ or ‘very well’.
  • More than 90% of staff said their manager had checked on their wellbeing.
  • Over 83% of staff feel confident raising safety concerns with their managers.
  • Over 80% reported participation in wellbeing and fun activities statewide.
  • 85% of staff said that the information received and performance of MS Queensland during the COVID-19 exceeded their expectations.
  • Staff rate MSQ’s overall performance during COVID-19 at 4.45/5 stars
  • Implementation of a new online learning management system has saved MSQ an estimated $30k in 2 months. To reduce the exposure to infection, MSQ has also been able to have staff complete 617hrs of training online from home rather than face-to-face.

Find the job you love I Find the right talent
Get in touch with people2people

Australia   I   United Kingdom

In business since 2002 in Australia, NZ, and the United Kingdom, people2people is an award-winning recruitment agency with people at our heart. With over 12 offices, we specialise in accounting and finance, business support, education, executive, government, HR, legal, marketing and digital, property, sales, supply chain, and technology sectors. As the proud recipients of the 2024 Outstanding Large Agency and Excellence in Candidate Care Awards, we are dedicated to helping businesses achieve success through a people-first approach.



Share insights

Recent articles

By Sharna Bryant June 18, 2025
Discover the latest developments in Australia’s sales sector, where AI integration and talent acquisition are reshaping the industry. With expansion plans underway and evolving skills in demand, this update explores how companies are navigating recruitment challenges and preparing for 2025. Learn which roles are most in demand, what benefits are attracting top talent, and how businesses are responding to ongoing turnover.
By Colleen Deere June 11, 2025
Australia has made intentional wage theft a criminal offence, with tough new penalties now in force. In this blog, we break down what the changes mean, common employer mistakes, and how to stay compliant in 2025. Featuring expert insights from Antonino Meduri of AM Law & Partners, it's essential reading for business owners, HR professionals, and payroll teams navigating the new Fair Work landscape.
Explore the legal and ethical essentials of managing redundancies in Australia. Featuring expert ins
By Leanne Lazarus June 10, 2025
Explore the legal and ethical essentials of managing redundancies in Australia. Featuring expert insights from employment law and HR specialists, this blog outlines the key obligations, common pitfalls, and practical steps for handling role changes with compliance and care. Ideal for HR leaders and employers navigating workforce change.
By Suhini Wijayasinghe May 29, 2025
AI is rapidly transforming industries around the globe, and the human resources sector in Australia and New Zealand is no exception. With 54% of HR teams already investing in AI tools, according to people2people's Employment and Salary Report, it's clear that automation and predictive technologies are no longer futuristic concepts—they're part of today's evolving workforce strategy. Though nearly half of these organisations report no significant impact yet, the momentum is undeniable. From talent acquisition to onboarding and learning development, AI is starting to reshape how HR teams operate. Yet the journey is not without its complexities. "AI isn't a buzzword—it's a business advantage" Juma Mrisho, Talent Acquisition Business Partner, highlights the tangible gains AI can offer. "In terms of speed, efficiency, and decision-making accuracy, it’s definitely not just a buzzword," he explains. AI is already being used to streamline admin-heavy tasks, improve candidate matching, and personalise employee training pathways. However, barriers to broader adoption remain. As Mrisho points out, "The idea of inertia and resistance to change is something embedded in all of us." Concerns about return on investment, high costs, and the complexity of new systems are slowing uptake. Many traditional organisations are hesitant, needing time and guidance to adapt. Kaajal Khelawan, HR Manager and Operations Lead, addresses a common myth: "The biggest misconception is that AI will replace HR jobs. But the reality is it’s there to support them." She notes that AI tools require proper oversight, customisation, and human input to be effective—far from being plug-and-play solutions. Khelawan also warns against rushing implementation. "We’ve seen people adopt AI without fully understanding it, feeling pressured to innovate quickly," she says. For AI to work meaningfully, organisations must invest in education, planning, and change management. Looking ahead, both experts believe this is only the beginning. Mrisho envisions AI becoming a core part of HR over the next three to five years, powering everything from workforce planning to performance management. "The rapid growth of AI in just six to twelve months has been enormous. Thinking about where we’ll be in five years is genuinely exciting," he says. While AI opens the door to new possibilities, it also demands thoughtful integration. For HR teams in Australia and New Zealand, the focus must now shift from hype to strategy. As Khelawan concludes, "It’s best to approach it with an open mind. There are pros and cons, but with the right attitude, organisations can meaningfully assess how to adopt and benefit from it." In 2025 and beyond, HR professionals who balance innovation with insight will be best positioned to lead their teams into a smarter, more agile future.
By Colleen Deere May 22, 2025
In a major step to protect Australian workers, the federal government criminalised wage theft under the Fair Work Legislation Amendment Act 2023. From 1 January 2025, employers who knowingly underpay employees face penalties including fines up to $7.825 million or three times the amount underpaid. Individuals could also face up to 10 years in prison. This crackdown, driven by the growing concern that wage theft costs workers up to $1.5 billion annually, aims to create a culture of fairness and accountability in Australian workplaces. To explore how these changes are playing out, Colleen Deere, Acting Branch Manager at people2people in Perth, spoke with Antonino Meduri, Principal at AM Law & Partners. Their discussion shed light on what the new laws mean for businesses, the common pitfalls that still occur, and how organisations can proactively ensure compliance. "Employers now face serious criminal penalties for deliberate underpayments" Antonino explained the law's key shift: intentional wage theft is now a criminal offence. This applies to both direct entitlements like wages and leave, and indirect ones such as superannuation. Crucially, the law distinguishes between unintentional errors and knowing breaches. "Criminal conduct doesn’t happen when an employer is careless or even reckless. It happens when they knowingly underpay while being aware of their legal obligation to pay more," Antonino clarified. The legislation introduces four major components: criminalisation of wage theft, significant financial penalties, a self-reporting pathway that may prevent prosecution, and a voluntary code for small businesses. The self-reporting mechanism, in particular, offers a pathway for businesses that uncover underpayments and cooperate with the Fair Work Ombudsman to avoid criminal charges. Common Mistakes That Still Lead to Underpayment Claims While intentional wage theft garners the most attention, Antonino noted that most underpayments stem from avoidable errors rather than malice. He highlighted several frequent mistakes: Misclassifying employees : Many errors begin with incorrect award classification, especially in sectors like hospitality and aged care. "Failing to properly consider the legal obligations under the Fair Work Act can snowball into significant liabilities," Antonino warned. Incorrect penalty rates : Employers sometimes overlook weekend or holiday rates or fail to include casual loading during leave. Assuming salaried employees are always compliant : Even when a salary appears generous, if the employee's entitlements under the award are higher, the employer must make up the difference. Unpaid work : Trials or internships where the worker performs productive tasks must be paid, regardless of how the arrangement is labelled. What Good Compliance Looks Like in 2025 Antonino stressed the importance of prevention over reaction. "Good compliance is preventative and not reactive. It's about systems, transparency, and leadership," he said. Here are the key elements he advised businesses to adopt: Accurate classification and regular reviews : Ensure employees are correctly classified under the appropriate award and reassess annually. Pay audits : Regularly verify that pay matches the hours worked and entitlements due, especially for salaried staff. Strong record-keeping : Maintain detailed wage and time records for at least seven years. These not only ensure legal compliance but also serve as vital defence documents in case of claims. Training and accountability : Keep HR and payroll teams updated on legislative changes. Define clear roles for compliance oversight. Early response : If an error is discovered, fix it promptly, pay interest, and engage the Fair Work Ombudsman where necessary. Protecting Legal and Reputational Interests  Beyond compliance, Antonino offered advice on safeguarding a company’s legal and reputational standing: Embed compliance in governance : Treat wage compliance as a leadership issue, not just a payroll task. Independent audits : An external payroll or classification audit can uncover hidden risks before they escalate. Document everything : From employee classification to wage audits, detailed documentation forms the cornerstone of a legal defence. Clear response plans : Have strategies in place for backpay, media management, and engagement with regulators. Foster a culture of integrity : Encourage staff to raise concerns, protect whistleblowers, and promote wage compliance as a shared responsibility. Antonino concluded with a warning: non-compliance can not only invite legal consequences but also drain a business's time and resources. "Being proactive and transparent isn’t just about law—it’s good business." In summary, the new wage theft laws signal a strong shift towards accountability and fairness in Australia’s labour market. Businesses that embrace this change, investing in robust systems and a culture of compliance, will not only avoid legal trouble but build trust and resilience for the future.

Latest Media Features


Get in touch

Find out more by contacting one of our specialisat recruitment consultants across Australia, New Zealand, and the United Kingdom.

Contact us